If you’re a copywriter (or trying to become one), you’ve probably heard this advice before:

“Start a blog!”

But do copywriters really need a blog? Or is that just another item on the long list of things you should do that ends up gathering digital dust?

The short answer?

No—you don’t need a blog.

But the longer answer?

It can help. A lot.

Like, a lot a lot—depending on your goals.

Let’s break it down.

First: What Even Is a Copywriter’s Blog?

We’re not talking about a food blog or a fashion blog (unless that’s your niche). A copywriter’s blog is usually:

A hub for your writing
A way to share your expertise
A portfolio in disguise
A place to build trust with potential clients

Think of it as your creative playground and your professional home base. You can use it to write about the craft of copywriting, niche-specific topics (like SaaS, wellness, or ecommerce), or even your own journey as a freelancer.

It doesn’t have to be fancy. It just has to be you.

So… Do You Need One?

Let’s get clear:
You don’t need a blog to land copywriting clients.
You can build a killer portfolio, cold pitch, use Upwork, network, and create case studies—and never blog a single word. Lots of writers do that successfully.

But having a blog can: Show off your voice and writing range
- Boost your SEO (so people actually find you)
-Give you content to share on LinkedIn or social
- Build credibility in your niche
- Let potential clients binge your brain before hiring you

It’s like having a “silent salesperson” working for you 24/7.

Still not convinced? Let’s look at why it might be worth your time.

1. It’s a Portfolio That Grows With You

Here’s the truth: When you’re just starting out, you might not have a ton of client work to showcase.

Enter: your blog.

A few well-written blog posts can demonstrate:

Your tone of voice flexibility
Your understanding of persuasive language
How you structure ideas clearly
Your interest or expertise in specific industries

For example:

Want to write for wellness brands? Blog about trends in holistic health or favorite product reviews.
Targeting B2B SaaS? Write a guide on onboarding emails or content strategy.
Trying to get into ecommerce? Break down the anatomy of a high-converting product page.

All of that shows your brain in action. It’s like proof of concept—yes, I know how to write persuasive, engaging content that sells.

2. It Helps You Get Found

Blogging = content.
Content = SEO juice.
SEO juice = discoverability.

Let’s say someone Googles “freelance copywriter for skincare brands.” If you’ve written a blog post called “How to Write Copy That Sells Skincare Without Sounding Salesy,” you might just show up in their search results.

And if that post is good? You’ve already started building trust before they even contact you.

That’s the beauty of blogging—it’s long game marketing.
You write once, and it works for you over and over again.

3. It Shows You Know Your Stuff

Anyone can say, “I’m a copywriter.”
But if you’re regularly writing about your craft, your process, your thoughts on trends, or your favorite tools—guess what?

You stand out.

Your blog becomes proof that you’re not just someone who can type fast. You’re a thinker. A strategist. Someone who understands not just how to write, but why writing works.

And that’s what clients want. They don’t want a keyboard.
They want a brain.

4. It Builds Relationships Before the First DM

In a world full of cold pitches and crowded inboxes, your blog is a soft entry point. It’s where potential clients can get to know you before they hire you.

Your tone, your values, your vibe—it all comes through in your writing. That builds trust. And trust leads to booked projects.

It also helps you attract the right kind of clients.
The ones who already “get” you.
Which means fewer awkward calls and way more yeses.

5. It Gives You Content to Repurpose Everywhere

Writing a blog post? That’s not just one piece of content.

That’s:

A LinkedIn post
An Instagram caption
A Twitter thread
A newsletter intro
A podcast episode
A conversation starter in your next discovery call

Seriously. One solid blog post can fuel a week (or more) of marketing.

So even if no one reads your blog post the moment you hit publish—it still pays off.

Okay, But What If You Hate Blogging?

Totally fair. Blogging isn’t for everyone.

Maybe long-form writing feels draining. Or you’re worried no one will read it. Or you just don’t know what to say.

That’s okay.

You can still show off your skills through:

Case studies

Email sequences

Landing page breakdowns

Social media mini-blogs

Video content or carousels

But if you do like to write for yourself—and want a space to stretch your voice—a blog can be the perfect outlet.

Tips If You’re Gonna Start (or Restart) Your Blog

If this has you thinking “Okay, maybe I should blog…”—awesome. Here are a few things to keep in mind:

Keep it simple.

You don’t need fancy plugins or a perfect layout. Just start writing. Use your website, Substack, Medium, or even Notion.

Write like you talk.

No need to sound formal or academic. Be yourself. That’s who your clients are hiring.

Pick topics that show your brain.

Write what you want to be hired for. Think: how-tos, personal takes, breakdowns of great (or bad) copy.

Don’t stress about frequency.

Once a month is fine. Once every two months is fine. This isn’t a race.

Repurpose your posts.

Use your blog as a foundation for all your marketing. Squeeze every drop out of each post.

Final Take: You Don’t Need a Blog—but It Can Be a Game-Changer

Let’s wrap it up.

No, you don’t need a blog to be a successful copywriter.

But having one? It can help you:

Get found

Build trust

Show off your skills

And create opportunities you didn’t even expect

It’s not about being perfect. It’s about being visible.

And a blog lets you do that—on your own terms.

So if you’ve been debating whether to start one, this is your sign.

Even one good post can open doors.

Always Living and Forever Learning,

ShaCarey Martin

Do Copywriters Need a Blog? Let’s Break It Down